BMW VR Experience
Cross-platform VR showroom bringing the car buying experience to customers wherever they are.
/ Overview
BMW wanted to revolutionize car buying by bringing the showroom to customers' living rooms. We built a cross-platform VR experience exploring BMW models in stunning detail.
See it live/ Project Details
Name: BMW VR Showroom
Client: BMW
Industries: Automotive
Date: 2023 - 2025
Project page: cyberei.com
/ Challenge
Creating photorealistic 3D vehicle models that run smoothly on mobile devices while maintaining visual fidelity. The experience needed to work on Web, Android, and iOS.
/ Provided Services
VR Experience Design
Cyberei delivers vr experience design solutions using modern technologies and best practices.
3D Modeling
Cyberei delivers 3d modeling solutions using modern technologies and best practices.
Cross-platform Development
Cyberei delivers cross-platform development solutions using modern technologies and best practices.
/ Solution
We used Unity 3D with optimized LOD models and texture compression. Three.js powered the Web version with WebXR. A central asset pipeline fed all three platforms.
/ Tech stack
Unity 3D
Optimized 3D rendering with LOD models, texture compression, and PBR materials.
Three.js & WebXR
Browser-based VR with WebXR API support and progressive enhancement.
ARCore & ARKit
Mobile Augmented Reality modes for Android (ARCore) and iOS (ARKit).
/ Client's Feedback
The VR experience transformed how our customers interact with vehicles. Cyberei delivered beyond our expectations.
Digital Director, BMW
Client Testimonial
Frequently
Asked Questions
What was the goal of the BMW VR showroom project?
The BMW VR showroom project focused on replacing manual or legacy workflows with a scalable digital platform - improving speed, reliability, and user experience for the client's end users and teams.
What technologies were used to build BMW VR showroom?
The BMW VR showroom platform was built with modern frameworks - React/Next.js on the frontend, robust backend services, cloud infrastructure on AWS, and analytics to track performance and user behaviour.
What results did BMW VR showroom deliver?
The BMW VR showroom platform delivered faster processes, better data visibility, and a smoother user experience. Specific outcomes are highlighted on this case study page, with measurable improvements over the previous workflow.
How long did the BMW VR showroom project take?
The BMW VR showroom project was delivered on a structured milestone plan, with design, development, and QA phases managed by a dedicated Cyberei team. Timelines for similar projects range from a few weeks to a few months depending on scope.
Can Cyberei build a solution like BMW VR showroom for my business?
Absolutely. The patterns and architecture behind BMW VR are reusable. Contact [email protected] or book a call via the calendar popup and we will scope a similar platform for your business.
